How will Toundra promote your business in 2024?
For 25 years, Toundra has been promoting its commercial partners. Putting you in the spotlight means higlighting a varied, high-quality offer, all year round. Our teams talk to our client agencies about your business, and they do it well!
A hands-on agency!
At Toundra, we put your business at the heart of our sales strategy. We are lucky to have a dedicated team of employees. A true sales force, aligned under the leadership of our charismatic director Marie Ravier. Although our agency is based in Montreal, we are fortunate to have Quentin, based in Paris, and Laurence, based in Los Angeles.
Whenever the opportunity arises, Toundra Voyages raises the North American flag at trade shows. Take IFTM, for example, which is THE meeting place for tourism professionals in Paris, which Toundra attends regularly. Likewise, our director undertakes sales tours throughout France, several times a year. In short, we spread the word… actively!
A wide range of communication tools
To promote your business to our customers, Toundra works hard on its communication media. In addition to our presence in the field, we are also present online for our B2B audience.
Thanks to the strength of the ToundriGo group to which we belong, we have an innovative and proactive marketing team at our side. Toundra Voyages has no less than 4 monthly newsletters and regular themed brochures all year round (by geographical area, by season, by favorite accommodation, the possibilities are endless…).
We also communicate via our social networks, LinkedIn, Facebook and Instagram. Finally, since we work with travel agents, we provide them with all the tools they need to promote your products and make sales. This translates into a comprehensive website, featuring a Toolbox section with technical data sheets, and a Blog, fed by feedback from our teams on the products we test. As a real showcase for our agencies, we integrate your products into the featured aspirational programs as soon as possible.
A calendar that makes sense
With a destination like North America, it would be a shame to only highlight the high season. The variety of services, landscapes, weather and special features that exist in Canada and the USA means we can also promote the destination all year round.
If your business operates on a year-round basis, you can be sure that this information is put forward to our client agencies. We put a lot of effort into planning a calendar that makes sense, both for your business and for our client agencies.
Our secret weapon? Bastien, our Training Manager!
The Toundra Voyages teams operate by department: Purchasing, Sales, Reservations, Quality Service. Each member has a valuable business expertise and a rich background, as well as a thorough understanding of the destination and the Toundra offering. It’s essential for us to maintain a cross-functional approach.
And, to make sure that our teams are up to speed, we recruited Bastien with this in mind. With his background in sales, his knowledge of the country and his global vision of our agency’s operations, he manages the supply brilliantly. Bastien trains all our teams, both newcomers and veterans, on all our products so that they can sell them more effectively. “Knowledge is power” has never been more true!
In a broader sense, he also ensures that our client agencies can better promote your business. This includes regular webinars and speaches at dedicated events.
In short, our agency uses all its resources and channels to communicate effectively. Our teams know their stuff, and we empower our B2B audience to do the same. That’s why we’ll continue to make your business shine in 2024!